AI Take Over In Corporate Video Production: Making AI Work for You
AI Use Cases
Using AI Powered Tools for Advertising & Social Media
AI Greatly Reduces Time Spent on Post-production Video Editing
AI-powered videos are an innovative and effective tool for advertising that can be used in a number of ways. By analyzing viewer data, AI can create personalized videos that target the viewer's interests and preferences, making the advertisement more relevant and effective. AI- powered video ads can target specific audiences based on demographics, interests, and behavior. This means that your video ads will be more likely to reach people who are interested in your product or service, and thus improving the effectiveness of your advertising.
If you use Google or social media sites, you've likely been targeted by marketers using this technology already. You can use AI-driven advertising optimization and A/B testing tools such as those native to Google Ads and Meta Ads to identify relevant keywords, analyze sentiment, recommend changes to improve engagement and reach, and to test performance of various pieces of content and copy.
Aside from targeting and data analysis, AI can also be utilized to generate the videos themselves. One of the most popular AI-based technologies are language based models such as ChatGPT which can be used to create summaries, outlines, storyboards, or even entire scripts for video content automatically. Software programs such as Synthesia and Pictory can create high-quality videos in a matter of minutes.
Video creation involves capturing and innovating content, with a focus on delivering a smooth and efficient process at every step. With the help of artificial intelligence, it's easy to create presentations and animate elements to effectively deliver a message through clear communication. Whether you have in-house talent or hire a professional studio, it's important to leverage digital tools for creative and professional results.
Creating Onboarding & Training Resources For Employees
AI-powered videos can be a valuable tool for employee trainings. AI-driven video content can be made interactive (e.g. quizzes, surveys, interactive scenarios, etc.), allowing your workforce to engage with the content in real-time and helping them retain information and practice their skills. Likewise, these tools can be used to create personalized video content for each worker. By analyzing employee data, AI can create videos that target individual learning needs, making the content more relevant and effective.
AI-driven videos can also help engage remote workers since they can be accessed from anywhere, making them an effective tool for remote learning. This allows workers to learn at their own pace and on their own schedule, increasing engagement and effectiveness. Finally, we can also analyze engagement with the video content and use this information to improve future training content and optimize the learning experience.
Employee Trainings No Longer Have to Be In Person
AI technology is revolutionizing corporate trainings, onboarding, and learning. With the help of AI-driven tools, businesses can create engaging and interactive training materials that utilize animation and 3D motion graphics to achieve higher retention rates among their workforce- you'll help to ensure that they are more effectively trained to standard and better equipped to tackle any task.
At the forefront of this innovation are producers and creative professionals who recognize the value of AI as an asset in the training and development. By leveraging the power of AI, we're able to create cutting-edge training materials that not only meet the needs of their business but also drive success in their workforce. To stay competitive in today's market, it's essential that businesses invest in AI-driven training and onboarding programs- ensuring that their workers are effectively trained and prepared to take on any task. With AI tools, you can create engaging and dynamic training assets that meet the evolving needs of your workforce and set a new standard for employee learning.
By inputting text, images, or audio, AI can create engaging videos that are relevant to the worker's job function, without the need for significant human input. Overall, AI-driven videos can help companies create more effective and engaging training content.
Other Use Cases
AI videos can be used in a variety of applications, including:
AI-powered videos won’t replace humans, but they can reduce the time input during the production process.
Customer Service- providing personalized responses to customer queries and provide information about products and services.
Healthcare-providing patients with information about treatments, procedures, and other medical topics.
Product Demonstrations- showcasing features & benefits of products to potential customers.
Sales Enablement- providing sales teams with relevant and engaging content that can be used to drive sales and conversions.
Event Promotion- creating engaging videos that highlight the event's key features and benefits.
Employee Engagement- creating engaging and interactive training content, communicating company policies and culture, and providing updates on company news and events.
Safety and Compliance- creating safety and compliance training videos..
Data Visualization- creating engaging and interactive visualizations of complex data sets that can help organizations make better decisions.
AI videos offer a wide range of applications in various industries and fields, improving engagement, personalization, and effectiveness. As AI technology continues to evolve, we'll likely see more use cases in the future.
The Video Production Process Powered by AI
Traditionally, creating a high-quality video requires a well-planned and executed production process involving pre-production planning, filming and recording audio, and post-production editing. With today's technology, AI can be used at every stage of the process, greatly reducing the time, labor, and ultimately, your cost. The pre-production process depends largely on the goals you have for your project: whether you're making videos for employee trainings or, alternatively, advertising or social media.
Video Creation for Social Media & Advertising
If you're looking to create content for your social media channels or using video for advertising, we first start by analyzing data for audience segmentation, content optimization, and social listening.
Audience Segmentation: AI-powered tools analyze customer data to segment audiences based on behavior, preferences, and other characteristics. Marketers can use these segments to personalize messaging and improve targeting. If you've ever run ads for your business using Facebook or Google Ads, you've likely already used some of these tools.
Content Optimization: AI tools analyze and optimize content for search engines and social media platforms. These tools use natural language processing (NLP) to identify relevant keywords, analyze sentiment, and recommend changes to improve engagement. Tools like SEMrush and Neuronwriter are popular ones that you may be familiar with.
Social Listening: AI tools can monitor social media channels for brand mentions, sentiment analysis, and other relevant data. Marketers can use this data to optimize messaging, identify trends, and monitor customer feedback. Hubspot and Buffer are commonly used social listening tools. If you use social media, many platforms have a 'trending' category that you may have seen.
Machine learning software has been around for a while and if you’re doing any type of digital marketing, you’re probably already utilizing it.
Once we determine our audience and general messaging, we use AI copywriting and messaging tools to improve the efficiency, effectiveness, and accuracy of our copy. We can create hundreds of pieces of copy for titles, descriptions, scripts, and offers in a matter of minutes. This copy can be later used for A/B testing in ad campaigns or to create dozens of pieces of content for your social media channels.
Typically, this is the stage at which a video production team organizes a storyboard, shot list, plans the shoot location, organizes the equipment, and schedules the production team. At that point, filming and audio recording begins. With AI video, these processes take significantly less time. We simply upload a script, choose our avatar, insert B-roll footage, and the videos are made within a matter of minutes.
Video Creation for Trainings, Onboarding, or Education
If you're looking to create content for your human resources department for trainings, employee onboarding, or other types of internal educational material, we first identify the idea and key points of cover. We enter your existing source material to create or expand on your organization's internal policies and procedures including:
Company's history, vision, mission, and values
Employees roles, responsibilities, expectations, and job descriptions
Human Resources policies and procedures
Operating procedures
Organizational charts and reporting structures
If you already have all of this material, we simply feed it into our AI tools so we can 'teach' our AI your voice, tone, and messaging. We then create scripts and storyboards using AI for whatever videos you're interested in creating. Instead of taking days or even weeks to organize various departmental heads for filming, we use AI created avatars in the videos. Depending on the topic of your video, there may be footage we need to film ourselves- for training on specific equipment, for example. Otherwise, we simply upload a script, choose our avatar, insert B-roll footage, and the videos are made within a matter of minutes.
Other Video Production Services
Performance-Driven Advertising Combined with Traditional Video Production
Hate the avatar but love the data analysis driven approach to marketing? If you're not impressed by the videos we've used artificial intelligence to create and want real people for a less corporate, more custom connection to your audience, we offer several solutions. We can work with full-service video production companies that help create the traditional video project you're looking for while still using powerful algorithms to tailor messaging, create scriptwriting and graphics, and set up your campaigns to maximize your budget. You can still save valuable time and resources having your production films company partner with us to create something unique while utilizing our other marketing tools. We can do this work from our home office in Virginia- even if you're global.
Content Creation for Social Media
Want to crush your competition? Posting videos on social media and your website are a great tactic for inbound marketing.
Looking for someone to create your Shorts for Facebook, Instagram, YouTube, or Tiktok? We offer full service content creation for social media. We specialize in creating subject matter expertise explainer videos that effectively communicate your ideas to your targeted audience. Our services are limited to Virginia at this time.
Video Advertising
Interested in a low-budget production for a social media or google advertisement? We offer full marketing agency services from creating the copy and script to post-production editing to managing the ad campaigns themselves. Contact us today to for a free consultation.
